Kia Keep On Rolling...

Kia has actually been around in Korea for many years as a manufacturer of other goods before taking on the auto industry. Initially their automotive designs were bought out by other companies who sold those models under their own companies' names. In the 1990s, though, Kia came out with cars under their own name.

Unfortunately, they were soon faced with unfavorable sales numbers, so they joined forces with Hyundai, another Korean automaker. Since this point, Kia has rolled out such popular models as the Optima and Sportage, both of which are now at risk of a production shortage. Other notable models are the Soul, a relatively new model aimed at a younger audience, and the Forte (sometimes known as the Cerato) which is the brand-s highest-selling vehicle overall.

While the U.S. holds a large percentage of Kia's consumer base, the automaker's global sales have increased significantly over the past year. Kia has developed a reputation for developing high-quality vehicles for budget-minded drivers. Though they have experienced minimal complaints of steering column problems, the issues the automakers have faced have not been enough to tarnish their reputation. They still maintain a positive image, and thanks to their popularity, they have branched out with a wide range of vehicles, including economy cars, midsize sedans, minivans, and SUVs. Their warranty program is also one of the most extensive; their current one on most new vehicles is for seven years.