The Kia brand has grown enormously to become one of the fastest rising stars in the global motor industry. It's making inroads into the UK's vehicle market in a way that can only be describe as amazing. Just fifteen years ago Kia was a relatively insignificant brand making soulless small boxes such as the Pride, but today the manufacturer's current rapid progress has seen the firm leap up the sales tables to become of the top car producers in the world.

In 2006 Kia opened a modern state-of-the-art plant in Slovakia, in Zilina, to be exact, to produce the highly successful but curiously named cee'd five-door family hatch, pro_cee'd three-door sports hatch and the cee'd SW estate. The man behind the design project was Peter Schreyer, was once head of design for the Volkswagen Group, and in terms of style and build quality the Koreans were certainly pulling no punches. Kia's new Zilina plant is one of the most efficient and environmentally friendly factories in Europe, and the outstanding quality of its manufacturing is likely to ensure its future.

Today's Kia products are designed to appeal to European tastes and the range covers most market segments offering plenty of variety and choice. Whether you are considering the purchase of a city car, family-friendly hatchback, people carrier or well-equipped four-door saloon, Kia offers a model that can match your needs.