Jeep is the oldest sport utility vehicle (SUV) brand in the world, with only Britain's Land Rover running a close second. The brand name is often used as a term describing an off-road vehicle in very much the same way as the Hoover brand name is used in place of vacuum cleaner.

The famous American marque was founded during the early part of World War II in 1941. Most people have heard of Willy's Jeep, the first model produced, which was used extensively be the American forces during the course of the war. Jeep has been a part of the Chrysler combine after its divorce from defunct America Motors in 1987.

Jeep's range has grown considerably and its products are a far cry from the basic and rather utilitarian Willy's Jeep of old. The Jeep brand has entered into new market areas, and although new models still retain the brand's legendary off road ability, they're designed to provide comfortable motoring on the blacktop too. Yet, they're still rugged enough to make it through when the going gets tough.

With Jeep you not only gain a thoroughly capable on and off-road car but an unrivaled value for money proposition too. Little wonder then that Jeep's sales are on the rise.