Even though your commercial van should mean business, that does not necessarily mean that it needs to be all business. You can customize your company van to reflect your company's personality, because everything with the name of your business on it will represent your company overall. Therefore, the van should be an accurate reflection of what your company has to offer and what kind of audience you're targeting.
There are several ways to style your van to make it both appealing and useful so that both you and your audience get the most out of it. Whether you want to do the basics or go all out, it''s important to know the basics about styling your van. It needs to grab attention to generate customer interest, first of all, and once you do have people's attention, they will want to know where and how to find you. The following are a few techniques you can use to style your van.
Van Sign WritingYour van is essentially a moving billboard for your company, advertising your services wherever you go. The key to making the most of it is decorating it effectively so that potential customers can get the necessary information they need at a glance. Your van should have the basic information for your company, including address, phone number, and website.
Vinyl and Magnetic SignsIf you foresee yourself needing to change out the signs on your van, say, for new slogans or new contact information, you will not want that information permanently etched onto the van. In that case, you can purchase vinyl or magnetic signs that can be removed without damaging the paint.
Vehicle WrapVehicle wraps are done with a digital image that is transferred to vinyl to fit around the contours of your vehicle. This is a very flexible option that can be used on the sides of your vehicle or over the entire van, including over the windows. If you really want your van to make a statement, this is probably the way to go.
Styling your commercial van is an effective and inexpensive means of advertisement. Whether you decide on basic van sign writing or a full vehicle wrap, you can grab potential customers' attention and generate buzz about your company simply by going about your business around town.