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The Nexo looks like a special car, with sleek SUV styling, a bespoke front end, sharp alloy wheels and an interior lavished with tech and premium materials raising it above the rest of the range.
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But this is the first time a model has been built from the ground up to house such technology and that hydrogen power has been wrapped up in such an attractive and well-executed package.
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Inside, customers are treated to a baffling array of buttons that are laid out like a flight deck of some futuristic spacecraft.
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Because Hyundai sees this as its technological flagship, it is also offered with plenty of innovative tech, including myriad interior screens and a clever blind spot monitor.
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But this is all surrounded by innovative and luxurious materials, such as bio fibres harvested from sugar cane waste and vegetable plasticisers in the headliner and carpet areas.
