DS 7 Crossback (2018-present)

Unique styling, luxurious touches and impressive tech justify the DS 7 Crossback's premium badge - but it comes at a cost

DS is Citroen’s upmarket brand, which offers the comfort of a standard Citroen, combined with the style and quality of a French fashion house - if you believe the marketing team.

The company hasn’t been shy in highlighting its haute couture ambitions, designing an interior that’s kitted out with well-finished materials, some slightly bizarre colour palettes and a general ambience that sits somewhere between a luxury hotel and a boutique handbag shop.

Within these surroundings, you’ll find up-to-date technology, including a high-definition touchscreen in the centre of the dashboard and another screen behind the steering wheel that replaces the speedometer with digital dials.

It’s up with the most sophisticated cars in this crossover class which use the mechanical parts from conventional hatchbacks - for low running costs and smooth, stable performance - and add a higher driving position, as well as a bit more room inside.

But despite DS playing on its 'avant garde' roots, the exterior styling is what we've come to expect from many modern SUVs: a pumped-up ride height, wider arches and a rather bland silhouette are all present and correct here. It's far from avant garde but more likely to sell because of it.

There is also no all-wheel-drive version currently offered, meaning this is one luxury crossover that feels more at home on the road than it does exploring country lanes.

In fact, most models ride well and everything above the most basic Elegance trim level comes with DS Active Scan Suspension, which incorporates a small camera to constantly monitor the road ahead and adapt the suspension settings accordingly.

The result is a very soft, very wafting ride when the electronic controls are left in 'Comfort' mode, even when the alloy wheels tickle the 19-inch mark (comfort seats).

Those looking for a sportier, more aggressive drive will have to look elsewhere, as DS 7 Crossback disappoints when placed in 'Sports' mode.

The steering becomes bizarrely heavy, a synthetic (and rather ugly) engine note is piped into the cabin and the optional automatic gearbox clings onto cogs far too long.

To further ram home its individuality, DS will introduce 60 new 'salons' to the UK in which to peddle its models and future plans see it further distancing itself from the rest of the Citroen group.

Last Updated 

Saturday, June 30, 2018 - 22:45